7. Do not overpay for outside creative talent. Hire freelancers and consultants whose credentials–and fees–fit the job and the budget.
Top advertising photographers, for example, get $1,000 a day or more. This may be worth the fee for a corporate ad running in Forbes or Business Week. But it’s overkill for the employee newsletter or a publicity shot. Many competent photographers can shoot a good black-and-white publicity photo for $200 to $250.
When you hire consultants, writers, artists, or photographers, you should look for someone whose level of expertise and cost fits the task at hand.
8. Do it yourself. Tasks such as distributing press releases or creating simple squeeze pages can usually be done cheaper in-house than outside. Save the expensive agency or consultant for tasks that really require their expertise.
If you do not have a marketing manager or assistant, consider hiring a full-time or part-time administrative assistant to handle the detail work involved in managing your company’s marketing. This is a more economical solution than farming administrative work out to the agency or doing it yourself.
9. Get maximum mileage out of existing content (text and images). Photos, illustrations, layouts and even copy created for one promotion can often be lifted and reused in other pieces to significantly reduce creative costs. For example, copy created for a corporate image ad can be used as the introduction to the annual report.
Also, you can save rough layouts, thumbnail sketches, headlines and concepts rejected for one project and use them in future ads, mailings and promotions.
10. Pay your vendors on time. Why? You’ll save money by taking advantage of discounts and avoiding late charges when you pay vendor invoices on time. And, you’ll gain goodwill that can result in better service and fairer prices on future projects.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]