Time Does Matter: The Best and Worst Time to Post on Social Media

//Time Does Matter: The Best and Worst Time to Post on Social Media

So What Are the Best and Worst Times to Post to Social Media?

That’s a question many people have as it relates to them posting content on social networks. Naturally, you want to post during the time of the highest traffic so your content can be viewed by as many people as possible.  Well who knows what that time really is? I’m glad you asked…all of the networks like Facebook, Twitter, Pinterest and LinkedIN keep up with these statistics and release them throughout the year.

Interestingly enough, the times you think would be ok seem to be the times of the least activity on the networks. Facebook suggests posting for engagement between 1pm and 4pm. After 4pm user engagement seems to drop, understandably so since most people are thinking about getting off work and the battle of the rush hour traffic they must incur. Not to mention, all the different laws that have been enacted to prevent drivers from using their cellphones while their vehicles are in use. Furthermore, after getting home, many head into the mindset of winding down and getting dinner ready for the family.

One of the habits of engagement that was seen with research was that almost all of the social media networks list the weekends as the worst time to post. Of course Pinterest would be the lone ranger in this category which makes a whole lot of sense considering that many view Pinterest as more of a “hobby” related posting site. Arts, Crafts and all things in between of special interests of the users can be posted.

It’s imperative to understand these habits of engagement and schedule your marketing efforts and content aggregation around them to yield the best results for your marketing efforts. You can have the best looking marketing pieces and great content, however, if no one is there to see it, then it’s not working to your advantage nor is it an effective engagement tool for you. Check out this infographic provided by Social Caffeine. It breaks down the best and worst times to post on each of the main social media outlets.

Disclaimer:

These are considered to be the optimized times based on numbers each network provides as it relates to usage from end users. There could be other factors such as niche and industry that may not fit into these guidelines…what am I saying? Test, adjust and optimize until you find the perfect fit for your niche and followers. However, I would certainly suggest using these as starting guidelines. You know how the old saying goes…”Don’t reinvent the wheel…just realign it!”

Click the Image Below and the Expand Button expand-button for a full size depiction.

Best and Worst Times to Post to Social Media

By | 2016-12-09T08:59:34+00:00 October 22nd, 2014|Categories: Uncategorized|Tags: , , , , , , , , |2 Comments

About the Author:

Ja’main is the owner and creative director of Freeman Multimedia. With over 20 years in the creative and arts industries, he has a passion for helping small to large sized businesses obtain their marketing and branding goals with excellence as the key component.

2 Comments

  1. Clinton December 16, 2014 at 5:32 pm - Reply

    This is a great article! Maybe soon you can share about posting times for Instagram. That is biggest social media site as of late! Thanks for the info…

    • Ja'main Freeman December 18, 2014 at 2:19 am - Reply

      Thanks Clinton and absolutely we will be doing an update soon. I did do some research on that as well and the most popular time for posting video on Instagram is between 2-3 PM EST. But the most engaging time for video is between 9PM – 8AM EST. That’s the time when most interactions occur with videos. Probably because most people are willing to view pictures than view video during the work day. Anytime is considered to be great for posting pictures. The engagement of photos and life events are always high for that type of content regardless of when you post it although the most popular or PEAK time should I say, is the 2-3 PM EST timeframe. I’ll be creating another infographic with all of the new information on it too.

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